We are in a present world of rapid growth in technology. Businesses the world over are taking the advantages technology has brought. As a business man or organization, if feeling indifferent towards the wind of change is your option, then you may have yourself to blame much later.
I came into this conclusion haven seen what volume of turnover in monetary terms and awareness social media has given to some businesses and organization the world over. To this end, I have highlighted here below 6 good reasons why your business must be present on Social Media.
Research has shown that, most organizations or businesses that have a page or presence on social media are better off than those that are not there. The fact remains that, a page that you created on any of the social media will go viral due to the numbers of visit it will attract when viewed by profile owners. For example, on Face book, any product that has to do with youth, and such product has a page on Face book will surely attract high volume of traffic. The reason is that most profiles on Face book are those of youth.
Your business presence on social media is a very big boost for your website Search Engine Optimization (SEO). The more your page is visited on the social media, and there is click on the link displayed therein, then ultimately, the key words on your site activated the more on SEO. The particular page that is giving rise to the increased traffic will be known to SEO experts.
Social Media can be used as a tool to connect with your customers even from the remotest parts of the globe. Ultimately, your business will build relationship, which may lead to brand loyalty and thereby building up your business turnover year in year out. This becomes the situation, especially if the business is doing it right.
Social Media creates the avenue for your business and or your product to be accepted by people. The reason for this is that, they are not looking at the posting on your page as an advert, rather as information and they will be prepared to give audience to what the posting may want to pass across.
Social Media can be use as a means of targeting and retargeting a particular audience. If your business is segmented to a particular geographical location, or to a set of age group, your page will accordingly be set, and often visited by the age group or location. This is particularly customized to suit the purpose of the targeted audience.
Pages created and maintained on Social Media is a veritable avenue to attend to the complaints of clients. Such complaints can be solved almost immediately, since there is a dedicated Social Media Manager who attends to such complains, manages the page and do postings on behalf the business.
Having said the above, it will be to the detriment of any organization to ignore the relevance of Social Media to its business.